Design Thinking Business Analysis: Business Concept Mapping Applied

Thomas Frisendal, an experienced consultant for more than 30 years on the IT vendor side and as an independent consultant, promotes a new approach to information-driven business analysis based on a combination of design thinking principles and concept mapping. It is business-friendly: intuitive, easy to work with, highly communicative and visual.

For Frisendal, Concept mapping has proven to be highly successful in business analysis. Conceptual modeling (UML, Entity-Relationship diagrams etc.) failed as a business-side tool, but concept mapping – coming from educational psychology – is readily accepted in the business communities. Contrary to common wisdom business analysis is not “just a documentation issue”. It is a learning process – both for the analyst, but also for the business itself. Concept mapping works in this context because it is based on psychology (the theory of meaningful learning), rather than on an engineering mindset. Which implies that business concept mapping is a business task, as it rightfully should be.

Frisendal is the owner of, a business run by TF Informatik, a company registered in Denmark.

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